Professional Proofreaders Can Make You Money — A Free Grammarly Check Cannot!
In the fast-paced world of business, convenience is everything. Customers want to sign up for offers that will take only seconds to complete, and business owners want to produce quick content offers for their public to consume. It’s all one big race. But is there any point in entering a race that you know you are unlikely to win? As a business owner, when you attempt to attract an audience, are you playing to win or just trying to get in the middle somewhere? If you are just trying to make sure you are not last in the race, the content you put out there will be sub-standard, and you more than likely will not bring in valuable leads because your visitors are not taking you seriously. And as a result, you watch your profits go down the drain. If each lead you generate has a potential $300 value for you, for example, and you only manage to attract one visitor who isn’t even sure if they trust you or not — that’s a noticeable $300 gone. And what about the other visitors who land on your site but end up turning the other way? How much traffic are you generating? If you have a lot of traffic to your site but barely any leads, then you could quickly be losing $1000 a day. And it all starts with being over-dependent on AI scanners such as a free Grammarly Check.
When I type the word “proofreading” into Google, the first ad that pops up is always for the Grammarly application. Business owners and general content creators are attracted to Grammarly because they believe it allows them to create error-free content in a short amount of time. The faster you post content, the quicker you receive customers, right? This is true in theory, but only if the content you are producing is rich in value and easy to understand. AI applications entice content creators with the idea that if you trust every suggestion the system gives you, you will be home-free and ready to post. Sounds convenient, right? No one wants to spend three hours writing a potentially great post and then spend two more hours editing it. That’s why Grammarly has gained so much traction over the past several years. People firmly believe that this convenient AI program is the answer to their editing struggles because errors are pointed out to them right before their eyes in a matter of seconds, and it will do it for free or at a low cost!
When documents are proofread, they are being “scanned” for errors in spelling, grammar, punctuation, tense agreement, typos, and formatting errors, as well as editing for style, structure, language, flow, repetition, clarity, conciseness, effective word choice, and style choice as well. Grammarly promises to provide all of these actions with even a touch more.
It looks and sounds too good to be true. Well, you know what people say about opportunities like that. If it sounds too good to be true, that’s because it is! The fact of the matter is, as convenient as AI systems may seem, they can only do so much and are no match for the human eye. They don’t always save you time, either. When a document is run through Grammarly, the AI is programmed to pick up sentences or words that are grammatically wrong or incorrect. The AI has no concept of Style Choice or House Style formatting or even a vast knowledge base of words/names that could be spelled in different ways, used as slang or for marketing purposes. To Grammarly, it’s simply classified as incorrect, and the AI will give you suggestions that do not fit your document whatsoever! And since It has no concept of the Chicago Manual of Style (although claims have been made that it does), comma placements will often be labelled as wrong when in reality, they are correct! There are many ways of using commas, especially when you are trying to make a point. But Grammarly only “knows” the bare-bone basics and even deletes or misplaces the Oxford Comma at times. The AI is also not up to date on the latest grammar rules. That’s right! There are grammar rules out there that are outdated! It would take a whole new article to list all of them, but the most common rule that Grammarly always suggests (or even out-right replaces) is the: ‘s rule. “The ball is James’s.” Not only is this rule no longer in use, but it looks ridiculous! I see it used everywhere. On book covers, in blog posts, on advertisements — the list goes on and on! The correct way would be to write “The ball is James’” No extra S required!
Style Choices. When you make a Style Choice, you are choosing to spell a word a certain way or structure an entire sentence a certain way, although you know that it is not the traditional method of doing it. For example, I live in Canada, so technically, the correct spelling for proofreading is proof-reading. However, I chose to use the American spelling because I think it makes the wording look cleaner and more recognizable. Grammarly picks up your location unless you change it, so the AI will often flag down what it deems to be the right use of spelling for this word. If a human proofreader was to go through a client’s document, they would not mark this type of spelling as an error unless the person was spelling it a different way later in the article. Consistency is important, and if a writer is using one method of spelling through an entire document, then it is not wrong! It is a Style Choice.
These little occurrences may not sound so bad at first, but when you have a lengthy post that needs to go out, you will be busy scanning the document yourself, making sure that Grammarly didn’t flag or replace any wording that was correct. When this happens, you will spend more time correcting the errors yourself than the AI will. And if you are in a hurry, you may just accept all the changes Grammarly offers, and your document won’t make much sense!
👋 Bye Bye Conversions
👋 Bye Bye Sales
👋 Bye Bye Social Shares
You may get a few customers, but just enough to hang tight in the middle. Not enough to win the race! Take a look at a sample essay below that was proofed by yours truly, and then test your own document in Grammarly. Decide for yourself which method is worth investing in.
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