How to Improve Website Traffic

How to improve website traffic is the most searched question on the internet today. I bet if search engines could talk, they would say, “Enough already! I’m exhausted— find someone else to bother.”

Sorry browsers. The business world is changing. Retail outlets are shutting down and online businesses are taking their place, which means more people are seeking an online career. This is wonderful; however, in order to achieve massive success with online sales, you need a steady flow of traffic coming to your website. This certainly isn’t an easy task, but one I can help you with all the same!

Today I am going to show you the process of generating traffic to your website one step at a time.

Let’s get on with it shall we?

Step 1: Optimize Your Website — It’s All About Rankings!

Honestly, it’s true. Before you can start bringing in traffic to your website, you need to ensure that your site has the potential to rank high on the list of search engine results. When your link appears within the first three listings on Google Search Engines; browsing customers will visit your website first before looking elsewhere simply, because Google is recommending your content as the best on the web. That’s right. Moving up on the internet is not unlike moving up in the workforce. If you want to be recognized as an expert in your field, you first need to prove that you know your stuff! This can be accomplished by optimizing your website.

How to Optimize Your Website:

Make sure your website theme is easy to read. If your website template contains small, hard to read font styles, Google will not rank your website at the very top of search engine results regardless if the information on your website is beneficial or not. This can easily be avoided however, by choosing a theme with black font on a white background. The font style should be easy on the eyes as well. I recommend using fonts such as, Ariel, Times New Roman, Calibri or Helvetica. My personal favorite is Times New Roman. The common sizes to use for website fonts are 12 and 16. You can experiment a little by comparing the two sizes and seeing which one looks better on your template. If 16 point is too large switch back to 12 point. Having your font too large can be equally as harmful to your website rankings as having your font too small.

 

  • Give your homepage a title and description that clearly explains what your website is about. If the title and description of your website’s homepage does not clearly define what your content is all about, visitors who are browsing the web for answers will be hesitant to click on your page. It is perfectly fine to have a domain name that isn’t 100% relevant to your content, so long as the title and description you give for the Google display pages are relevant.

 

  • Fill your website with well written content and give all of your posts titles and descriptions. If your website has less than 10 articles that are not being updated on a regular basis, Google will deem your website un-useful and leave you to dangle at the bottom of the chain. This is nothing personal. It’s just the way the internet works. So be sure that your niche has the potential to develop multiple subjects that can be turned into informative articles. If you are an online shop include a blog section on your website that contains reviews of the products you sell or other helpful information relating to your merchandise; the more content you have on your website the more popular your website will become! Include relevant titles and descriptions on your posts as well, to ensure that browsing customers will be eager to click on your links. Clicks equal traffic after all!

 

  • Organize your content into Menus. Have you visited websites that are not well organized? I know I have. It is very frustrating to find what you are looking for when the content is everywhere and not sufficiently organized or labeled. Google does not take kindly to this either. If your website is not easy to navigate, your chances of ranking in search engines will be much lower, so create a navigation menu that will display at the top of your web page and organize all your articles into sections and subsections with drop down menus.

 

  • Do keyword research and then integrate your keywords into your content. This is the most important step of all. Without keywords the chances of generating steady traffic to your website will be next to nothing! Keywords are common phrases that are used by browsing individuals, such as you, to locate certain topics or products on the internet. The only problem is websites today are ranked by which keywords are being used. If multiple websites are using the exact same keyword that you are using — your website will be buried by hundreds of other web pages on the internet. Fortunately, there are online keyword search tools that can tell you how many competing websites are using a particular keyword, how much traffic your website will generate using the said keyword if you reach the top of Google, how many average searches a keyword receives per month and how likely your chances of ranking to the top of Google will be if you use a certain word. The best keyword search tool is Jaaxy.com. The Jaaxy search engine will generate all this information for you in seconds. Type in a word or phrase that is relevant to your article and away you go! Once you have located the perfect keyword for your post, integrate it into your title and your articles first paragraph. This may be a grueling process, but keyword research will guarantee you sufficient traffic and excellent rankings in the long run!

 

 Step 2: Get Involved with Social Media

When it comes to generating big traffic to your website, joining Social Media is a must! I personally do not enjoy using media for my own use, but I delight in using Facebook when it comes to promoting my business. Social Media is growing every day and when done properly — can be used to achieve colossal amounts of traffic to any website link.

I am also happy to report that your days of posting website links one at a time are over! You can easily manage all your social media accounts at once now, by joining Buffer.com. Buffer will allow you to manually schedule multiple posts to appear on all your accounts at any time you choose. They will even point out what the optimal traffic times are, so your chances of receiving views will be higher.

Step 3: Advertise

Advertising can be tricky, especially when you are first starting out. Not everyone is going to have a large budget to spend on Pay per Click ad campaigns and other similar methods. Using Pay per Click advertising is beneficial to both budding web masters and established businesses alike, however, as they can boost your products and articles to the very top of leading search engines such as, Google, Bing and Yahoo. But I strongly recommend putting it on the back burner and doing some research first if you are new to traffic generation. You do not want to drown in advertising bills because you are making less than you are spending. To understand exactly how PPC advertising works, Click Here.

In the meantime, you can still announce your business by becoming a guest blogger. Web masters are always looking for new content to post on their websites, especially once their site starts becoming popular; and many bloggers enjoy posting about new businesses and other blog-style webpages. Do some research and locate at least three or four different webmasters that are looking for guests. Most individuals will do it for free unless you request an article of a specific length and style.

As you have seen; improving your website traffic isn’t rocket science. It is mostly a matter of connecting with new people and doing some SEO. I am sure you have heard the phrase: “You have to give love in order to get it.” This is true in the online world as well. If you take an interest in what other people are doing, they will start to take an interest in you. Don’t over-do things or try to squirm your way in; just be genuine. Be yourself. Create a group of loyal followers and the traffic will start flowing in!

Optimization + Social Media + Advertisements = TRAFFIC!

 

6 thoughts on “How to Improve Website Traffic”

  1. Hey,

    I am so pleased I came across this article as I have been searching on how to improve my website traffic. Everything I found was all the same but your article spoke to me a bit more because you are in a similar boat to me. I love how you have optimised your website because that is something I need to do a bit more of.

    So, I am going to use your tips in optimising my site first and then move onto your next two points.

    I will let you know how I am getting on with my site and if I have any issues or burning questions then I will get in touch, if that is OK with you?

    Thank you for sharing and keep up the great work.

    All the best,

    Tom

    1. Hello, Tom! Your comment made my day. You are always more than welcome to contact me for anything you need. Please don’t hesitate to let me know how your optimization is going. If you need a hand, I am here for you.

      Thank you so much for your kind words as well. I always strive to offer as much information to my visitors (and clients) as possible.
      Yours,
      Darcy

  2. I like these tips you have mentioned to improve traffic to your website. You are so right when you say social media involvement is crucial in this day and age..more so now with everyone resorting to online portals for their source of entertainment, news, education, etc. This is where everyone is at now and this where you also want to engage to gain a loyal audience. However, my only concern is that it can get super addictive and I have found myself spend more time on it than I should. Do you know how to control this? I want to be “in the now” with whats going on in terms of “trend” but I also don’t want to be pulled away from working on my blog. What is your take on this?

    1. Hi, Sasha!
      That is an excellent question that I am happy to answer. The first thing I recommend is narrowing down your platforms if you have more than one. Although there are several ways to auto-post on all platforms at once, it is still exhausting to run a bunch of platforms at the same time. Especially with all the messaging that goes on. I,personally, stick to Facebook for the most part. The theory that you should blast yourself on every social media site is a complete myth!

      The second thing to do, is avoid downloading any social media apps on your phone. It may be convenient at first, but it is incredibly unhealthy. Social Media apps pull you in through constant messages and prompts by the app itself. Don’t let your social media control you! Set a specific time to check your page(s) on your computer each day, and set a timer. Once your timer goes off— exit!

      I hope this helps! Feel free to contact me at any time if you need further assistance.

      Yours,
      Darcy

  3. Hi, great tips! thanks for posting an article that so many people can benefit from. I never heard of a service like buffer.com. I’ll be looking into that tonight! Thanks for sharing such great tips!
    Jamie L.

    1. Hi, Jamie! You are most welcome for the tips. I am so glad the article was beneficial to you. Please feel free to contact me if you have any questions.

      Yours,
      Darcy

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