Freelancers in the literary field have been getting a bad-rep lately due to so many people taking on the challenge of accomplishing freelance work on the side. This may seem like a good idea at first, but it can swiftly go wrong and make a freelancer unreliable because deliveries aren’t on time and they do not have a web presence because they feel they don’t have the time to create one. Not to mention the internet, and the freelance platforms within it, are filled with “professionals” who is just looking to make a quick buck instead of genuinely caring about their clients needs. However, out of a handful of people online who are not truly dedicated to their craft, there are HUNDREDS of genuine professionals out there who have taken the time to dedicate their lives to providing top-notch service. How do I know this? I am one of them. And I am here to put all your worries and concerns at ease by explaining why so many business owners, and freelance writers, are looking to hire a proofreader. Your happiness is my top priority! Always.
1. First- Rate Content Proves Your Credibility As An Author Or Business Manager
When potential clients are browsing your website, or reading your manuscript, they are often nervous about making the right decision on who to trust and invest their time and hard-earned money in. So they are constantly on the lookout for any scams or signs of unreliability. When a person sees obvious spelling errors, or missing words, in any kind of written work published by those who say there are professionals, their “Spidey-sense” starts tingling. Quickly written, unpolished work, if a famous quality among scammers and those who are not completely committed to their clients. But, when you submit clean, polished, clear information that is easy to understand, your credibility is instantly boosted. Potential clients will view this as a sign of a committed, trustworthy, professional that cares about their goals.
2. Friends & Family Often Do Not Catch Important Errors Due To The Lack Of Proofreading Knowledge
“I’m great with words and grammar! Don’t waste money when you can get something done for free.” I have witnessed this first-hand from an acquaintance who was convincing a mutual friend of ours to send him their manual he was preparing for self-publication. Our friend was ecstatic and immediately handed over his creation. A few days later, I contacted the author to see how the proofreading was going. He informed me that he had already published the work online and was anxiously awaiting sales. Upon his first sale, he was so thrilled that he sent me a copy for free. At the time of reading it, I found a TON of errors that are often missed by an untrained eye. The manual was eventually taken down because of negative reviews for the “lack of quality in the work.”
Those who purchase written works may not necessarily be editors or proofreaders, but they do study-up on what they are about to purchase and keep themselves sharp for any flaws that could potentially ruin their investment. This means that despite not being literary professionals, they will know enough to realize that their investments true quality was not taken into account.
A friend can be a great writer and editor and still not possess the eyes of a proofreader, (Editing and proofreading are different) this is through no fault of their own. The rules of grammar and punctuation are constantly changing and the rules you learned in school are not always going to be correct in this day and time. Another huge disadvantage is that you are close to the project. Deep down inside friends and family don’t want to discourage the cone they care about or get overly-excited to see their loved ones work in print, that they miss crucial errors.
What a lot of people don’t realize is that proofreading requires training. It is a task that requires champion note taking, mass amounts of research and the ability to hone your eagle-eyes.
3. Deciding to NOT Invest In Professional Help Can Be More Costly Than Making The Actual Investment
As you read from the example above, published work that has not been thoroughly proofread can lead to the loss of clients and customers. Clients/buyers, are what fund your business. And when you lose business, you lose money. It is that simple. Submitting quality works are the best and easiest way to ensure you gain profits and relationships.
By investing in a proofreader to monitor/increase the quality of your submissions, you will receive a great ROI!
4. Having A Professional Proofreader “On Staff” Is More Reliable/Convenient Than Struggling To Proofread Important Documents/Manuscripts By Yourself
When you find a professional proofreader, you trust, hiring them as part of your staff or contracting them for temporary work, will lead to your content being published faster and more easily. The stress will be off your shoulders by not having to worry about missing spelling mistakes, grammar rules, punctuation rules or formatting errors. A proofreader will take care of all of this for you and more!
5. Investing In A Proofreader Can DOUBLE Your Income
When customers see quality content posted online, or printed in a manuscript, they will be inclined to look you up further. Once they do business with you and are more than satisfied with your services, a ripple-effect will be created. One customer will share your services with a friend. Their friend will share their positive experience with their friends and the ripple grows bigger and bigger.
For online content, most proofreaders charge $4/page. If you have a piece of written work that was three-pages-long, the cost of having it proofed would be $12. And for $12 you have the potential to receive double the amount of customers, which will double your income through what I call, “the ripple effect.”
So in the long run — hiring a proofreader is a lot more affordable and beneficial than you think!